The Dine for Life Evolution

Friday, December 23rd, 2011

An idea is a seed, something to be nurtured and cultivated so that it may grow and blossom. But sometimes, something exciting can happen – something you didn’t expect. Your idea can transform, develop wings of its own and take flight!

Indeed this was exactly what happened to Dine for Life. What started out as a simple concept – to enjoy the company of good friends while dining for a good cause, has developed into one of the most anticipated annual events in the WA food and wine industry.

Dine for Life has created a platform for restaurants to be selected as part of the ‘exclusive ten’, where diners enjoy their meal in the name of charity. Being a part of the ‘exclusive ten’ allows each restaurant’s Chef to be personally profiled, giving them the opportunity to tell their story and to enhance their personal brand and reputation by showcasing their skills and talents to the WA community.  Even food and beverage producers are jumping onboard – eager to sponsor an event that gives back to the community and their industry. The hype that surrounds Dine for Life rewards its sponsors with brand exposure and awareness across the state.

Boho Bar’s Head Chef Dominic Grundy

The event has also been successful in bringing together the community and industry participants, creating opportunities for networking and business development.

BoHo Bar’s head chef Dominic Grundy shares with us his experience,

“The Dine for Life charity dinner gave the opportunity to create dishes that embodied personal enthusiasm and individual flair, whilst showcasing local fresh produce.  By working closely with suppliers in the Margaret River region, it felt as though this was not a dinner presented simply by one person, but as if the whole community came together to produce an enthralling evening.  The relationships built during the preparation for the evening will be cherished for a long time to come.”

It has been such an exciting journey with Dine for Life and I am certain that with your support, Dine for Life will continue to grow and evolve to raise greater awareness to underfunded charities and provide a strong platform that supports local restaurants and the careers of those in the WA food and wine industry. EGAMI STYLE is looking forward to sharing our ideas and donating our services to Dine for Life for the next event – stay tuned!

Natasha Di Ciano

 

Dan Masters, Natasha Di Ciano and Neil Perry at Rockpool Bar & Grill Perth